Personal customer journeys/customer experiences/dialogue journeys.

We look after your most important asset: your customers.

DIALOGUE MARKETING/CRM
YOUR DIRECT CUSTOMER CONTACT AT ALL LEVELS

Acquiring new customers is important; establishing long-term loyalty is essential. This requires effective, customer-oriented campaigns that draw in customers and encourage them to stay. Specially tailored loyalty solutions such as personalised advertising, cross-channel campaigns and customer loyalty cards help you to build lasting business relationships with real added value. Here at Borek, we have the experience you need and know what matters. We help you recognise and utilise important interfaces for communicating with your customers to achieve maximum customer satisfaction.

Carmen Meuche

Carmen Meuche

Head of Customer Management
Osterwieck site

+49 (0)39421 71 271
E-Mail

Mail

  • Mailshots
  • Self-mailers
  • Transaction printing
  • Full-colour digital printing
  • Inkjet personalisation/customisation
  • Print-on-demand production
  • Modern folding, perforation, packaging and enveloping technology
  • Manual packaging and enveloping of multi-part personalised elements
  • Response elements, personalised URLs, geocoding, QR and image codes
  • Colour management for a uniform presentation
  • Fast turnaround on large shipping jobs

Loyalty Solutions

  • Strategic and design advice on customer campaigns 
  • Set-up and implementation of customer campaigns
  • New customer acquisition for B2B and B2C (customer structure analysis and profiling, target group marketing, communication channels, marketing materials production, response management)
  • Customer activation (concept and set-up for your communication cycle, definition of contact channels: online and offline)
  • Customer loyalty (development and implementation of customer loyalty programmes, data warehouse)

Customisation

  • Highly customised and personalised customer communication (online/offline)
  • Data-driven full customisation in images, white papers, variable gift card sizes, highly personalised imagery
  • Both small and large print runs available
  • Highly customised and personalised production of self-mailers and direct mailshots, flyers and brochures, transaction and invoice printing, and payment records
100

million mailshots p.a.

20

million gift and customer loyalty cards p.a.

2

million welcome packs p.a.